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The Nordic Night Ritual
LUUV Bakuchiol Serum & Well-Aging Night Treatment
Add $999864 more to save 1% on your whole order.
Free shipping on US orders over $75 · 30-day returns
Estimated arrival Tue, Oct 13 – Tue, Oct 20
Pay in installments with Shop Pay at checkout, on eligible orders
The price drop
Same ritual. Lower price.
Both steps now cost less than they did when we opened, and the set saves again on top.
| Former price | Now | |
|---|---|---|
| Anti-Aging Bakuchiol Serum | $67 | |
| Well-Aging Stemcell Night Treatment | $69 | |
| The Night Ritual · Night Ritual set · 10% off | $122.40 |
The method
Thin first, rich last
Skincare layers work best from the lightest texture to the richest. The serum goes on first so nothing blocks it; the night treatment goes on last to cushion and seal everything in while you sleep.
- Evening only?LUUV notes the serum does not make skin more sun-sensitive, so you can also use it in the morning.
- How much?3–4 drops of serum. One to two pumps of night treatment.
- How often?Every evening. New to actives? Start every other night for the first week.
Your evening, minute by minute
Three calm minutes
- 0:00Cleanse with lukewarm water. Pat dry.
- 0:45Warm 3–4 drops of Bakuchiol Serum between your fingers. Press into face and neck.
- 1:30Let it settle for a minute. A good moment to breathe out the day.
- 2:30One or two pumps of Night Treatment. Smooth over the face as your last step.
- MorningRinse, then SPF by day. That's the whole ritual.
What's in the box
Two full-size bottles. Nothing else.
No minis, no fillers, no subscription. Both are made by LUUV in Tallinn, Estonia, a family business founded in 2017.
Benefits
Two steps. Softer skin by morning.
- Two steps, about a minuteA few drops of serum, then one or two pumps of the night treatment. Thin first, rich last: the classic layering order.
- Built from one makerBoth from LUUV in Tallinn, designed to be used together. LUUV sells the same pairing in its Timeless Beauty set.
- Priced to make it a habitBoth products are below their former prices, and as a set 10% comes off again automatically at checkout. No code needed.

How to use
Your evening, in a few calm minutes
- CleanseGentle cleanser, lukewarm water.
- Anti-Aging Bakuchiol SerumApply a few drops to clean skin. Gently massage into the face and neck.
- Well-Aging Stemcell Night TreatmentApply in the evening as an overnight treatment; it can be used every night. Use 1–2 pumps on clean skin and massage in gently.

Nordic & Baltic Beauty
Made where winter is long
Long, dark winters, cold wind off the Baltic Sea and months of dry indoor heat shaped a practical skincare culture: few, purposeful ingredients and richer care at night. LUUV has made skincare this way in Tallinn, Estonia since 2017, developing every formula in-house and certifying most of its range with COSMOS through Ecocert.
Discover Nordic & Baltic BeautyKey ingredients
The ingredients that matter
- Bakuchiol Anti-Aging Bakuchiol SerumA plant-derived ingredient from the seeds of the babchi plant, often chosen as a gentler alternative to retinol.
- Upcycled squalane Anti-Aging Bakuchiol SerumA light oil made from by-products that would otherwise be wasted. It carries the bakuchiol and leaves skin soft.
- Centella asiatica callus culture Well-Aging Stemcell Night TreatmentA plant cell-culture ingredient made from gotu kola. It is a cosmetic ingredient, not living stem cells.
- Gluconolactone (PHA) Well-Aging Stemcell Night TreatmentA gentle acid that loosens dead cells on the very surface of the skin, for a smoother feel. Its larger molecules work more slowly than classic fruit acids.
- Squalane Well-Aging Stemcell Night TreatmentA light oil very similar to one your skin makes. It helps hold in moisture and leaves skin soft, without a greasy feel.
- Organic almond oil and mango seed butter Well-Aging Stemcell Night TreatmentPlant oils and butters that cushion dry skin while you sleep.

Complete the ritual




Together: $369 $249.40 with Night Ritual set · 10% off, applied automatically at checkout.
Questions
What exactly am I buying?
Two full-size LUUV products: LUUV Anti-Aging Bakuchiol Serum, 30ml and LUUV Well-Aging Stemcell Night Treatment COSMOS, 50 ml.
When will it arrive?
In 3–8 business days, with tracking. Order today: Tue, Oct 13 – Tue, Oct 20.
How much is shipping?
Free on US orders of $75 or more. $8 below that.
Can I return it?
Yes. Unopened items within 30 days of delivery.
Is it good for sensitive skin?
Patch-test on your inner arm for 24–48 hours first.
Who makes it?
LUUV, a family business founded in 2017 in Tallinn, Estonia. Formulas are developed in-house, and most of the range is COSMOS certified by Ecocert.
Is this a subscription?
No. One-time purchase. Nothing renews.
Not sure it's right for you? Take the 2-minute skin quiz
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